This was a project to create a brand for the School of Art + Art History + Design and apply that branding to items for student recruitment events, with the goal of making materials that would attract students to join the school’s art program. We were encouraged to think about what objects represent the school of art, choose the ones that fit the concept, and brand those items to represent the school’s creative and unique personality. My team worked with the school administrators to design and produce deliverables. We started by each pitching our own concepts, then we merged our visions into a single, unified idea as requested by the clients. Through collaboration, we created a colorful, typography-focused design that reflects the creative school’s quirky yet refined character.

The sticker sheet was entirely created by me. The rest of the deliverables were a team effort.

Roles
Art Direction
Page Layout
Branding
Copywriting

Team
Brenna Breman
Alex Shelley