This project was a rebrand of a local, secondhand store. I worked with a team to update House of Vintage’s branding to create a cohesive, modern brand that fits current trends. We used bright colors and playful type to reach our audience of young adults.  

Initially, we each pitched a concept before moving forward with the most
suitable one. Mikaili did the concept, while Alex did the website. I rebranded the Instagram, created the brand book, and the presentation deck.

Roles
Branding
Illustration

Team
Mikaili Jones
Alex Kupersmith